(1) The two sides of a transaction, sellers and buyers. The term used to record the number of transactions in which a real estate sales agent or broker was involved during a specific period.

(2) When you close a deal for one client, that is a transaction side: one half of a housing agreement. Most agents typically only work one side of the fence: with buyers or sellers. Some, though, work with both types of parties. Over time, agents accumulate more closed deals, and they use this sales history to bolster their real estate marketing. Social proof is an excellent way to market your business. Just remember: The quantity of your transactions isn’t the biggest thing that attracts new clients. It’s the quality of service you offer them.

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